Google examines a content based on over 200 criteria to determine its place in search results.

So what are these Google ranking criteria?

What criteria does Google pay attention to most when determining the ranking of a content?

Domain Factors

1- Domain Age: As your domain age increases, your reputation in the eyes of Google increases in direct proportion. will increase. However, the difference between two domains that are 6 months old and 1 year old is stated by Matt Cutts to be almost non-existent.

2- Having the Key Word in the Domain: Although not as much as before, having your keyword in your domain name is important for Google. It still has a very important place among the ranking criteria of . Example: A hairdresser's website domain address is www.xxxkuafor.com. In other words, it is clear from the domain address which subject / business the site is related to.

3- The Keyword Being the First Word of the Domain: The criterion that Google considers more important than including the keyword in the domain address is that the keyword you use is in the domain address.

4- Domain Registration Period: Since the registration period of most of the domain addresses purchased for 1 year is not extended at the end of 1 year, Google thinks that domain addresses registered for only 1 year will most likely not be renewed in line with the experience and statistics it has gained. For this reason, when purchasing your domain addresses, purchasing them for at least 3 - 5 years will be a factor in your site's ranking at the top of Google rankings.

5- Using Keywords in Sub-Domains: Including the keyword in the subdomain name will ensure that your subdomain address ranks at the top of searches for that keyword.

6- Domain History: Changing hands of the domain name owner may negatively affect both the links directed to the domain and Google search results. It may cause 's to reset the site's history. What I mean by resetting is resetting the site's position in Google's eyes.

7- Exactly Matching Domain: What I mean by exact matching is that the domain name matches the keyword exactly. For example: If someone types "domain name inquiry" into the Google search bar, alandisorgulama.com appears in the results. If your site is of high quality, using an exact matching domain address will give you an advantage in terms of your ranking in Google. If you are of low quality, using the exact matching domain address will only give you an advantage. is using this advantage, so if you produce empty content and just try to make up for it, on the contrary, this will turn into a disadvantage rather than an advantage.

8- Public or Private Domain Owner: Hiding the Whois record, that is, the domain owner. his/her name and contact information are not publicly available; It may be perceived by Google as if there is something to hide and may negatively affect the ranking of your site.

9- Penalized Domain Owner: The domain address purchased by someone who was previously flagged as a spam user by Google is treated the same way in the eyes of Google.< /p>

10- Country Extension: If your domain address ends with tr, which is the Turkey extension, xyz.com.tr, this will contribute positively to your ranking within the country.

Page / Text Factors

11- Having the Keyword You Focus on in the Article Title: The article title is the second most important part of a content. If you want your article to rank high on Google for the keyword you focus on, you should definitely include the keyword you focus on in your article title.

12- Placing the Keyword You Focus on at the Beginning of the Article Title: As I said in the article above, the keyword you focus on should be included in the article. Using it in your title will have a positive impact on your ranking, but for a better effect, you should use this keyword at the beginning of the article title.

13- Including the Keyword You Focus on in the Description Section: Likewise, include the keyword you focus on in the description section. This will contribute positively to your site's Google ranking.

14- Using the Keyword You Focus on with the H1 Tag: H1 tags used in the article are a kind of second title tags.

15- Main Key Word Usage Rate. : If the number of keywords you use in an article is more than all other words, this will be perceived as a relevance signal by Google.

16- Content Length: Longer content always has a more advantageous place in Google rankings. . We know that Google loves long content, but what should be the ideal article length?

17- Keyword Density: Using a certain phrase in an article, that is, the keyword you focus on, at a rate of 1% - 4% of the total number of words. It will enable Google to have a clearer idea of ​​what that article was written about. This rate (1% - 4%) I shared above is literallya is a golden ratio. Going over 4% may be perceived as spam by Google.

18- Indexing Synonyms in the Content: It helps Google filter words with synonyms.

19- Indexing Synonymous Words in the Title and Meta Description: Using synonymous words in the title helps Google understand exactly what the word used means.

20- Page Loading Speed: The most important of many search engines. One of the ranking criteria is the loading speed of your site. Site speed is a factor that may vary depending on many factors. If speed is a problem for you, I recommend you to take a look at my article titled WordPress site acceleration. Because no matter how quality the content you write is, unless your site speed is good enough, you are throwing away all your efforts.

21- Copy Content: Using identical or slightly modified content on the same site affects the overall SEO of your site.

22- Using the Rel=Canonical Tag: To understand how the rel=canonical tag affects your site's Google ranking, first of all, what is the rel=canonical tag? I think you should know how to use and rel=canonical.

23- Chrome Page Loading Speed: Google uses its own web browser, Chrome, to collect data about the loading speed of your site. Website speed is one of the criteria that Google attaches most importance to among the Google ranking criteria.

24- Image Optimization: When adding images to your site, the file names, alt tags, titles and descriptions of the images you add are related to the subject you add. Make sure that it contains your keyword and complies with the SEO compatible image adding rules.

25- Content Update Frequency: If the subject you write about has changed, developed, in short updated over time, Google will ask you to update your article in the same way so that your article can continue its functionality. Google pays great attention to updates. It even shows the last update time of some search results. You will be rewarded for the effort you spend on updating your content, as Google favors you in time-sensitive searches.

26- The Importance of Content Update: Keeping your content up to date, keeping up with changes, and always giving the user what they need is the most important google ranking. It is among the criteria.

27- Content Update Interval: How often is your content updated? once a week ? once in a month ? Every 5 years? The update interval of the content is also perceived by Google as a sign of freshness.

28- Keyword Attracting Attention: When writing an article, be careful to include the keyword you focus on in the first 100 words of your article. This is one of the best ways to show Google what the focus of the topic you are writing about is.

29- Using the Keyword in H2 H3 H4 Tags: Be careful to use your keyword in your subheadings whenever possible. This is one of the other important ways to show Google what the focus of the subject you are writing is and one that should not be missed.

30- Matching Keyword Usage: The keyword you use in your article and the search term used by a person searching on Google. Full match will ensure that your article will rank higher in the search results for that person. If you have written an article about opening a blog and the keyword you focus on is how to open a blog, when your potential visitor searches for how to open a blog on Google, your article will rank higher. When you search for how to start a blog, it will appear in lower ranks.

31- Quality of Link Output: When linking to an external site in your articles, make sure that that site is an authoritative site that dominates its sector. Linking to sites that Google already deems reliable will create the perception in Google's eyes that your article is a reliable source.

32- Subject of Link Output: When giving links in your articles, make sure that the site you link to is related to your topic. Be careful. Because Google will try to establish a relationship between the site you link to and your site.

33- Grammar and Spelling Rules: An article written with care and in proper Turkish is another point that Google pays attention to as a quality criterion. .

34- Original Content: Is the content of your articles original? If the content of your articles is the same as an address indexed by Google, your article can never be ahead of the original content.

35- Auxiliary Content: You mention WordPress in one of your articles and you can write WordPress lessons under or on the side panel of that article. If you display another article of yours as related or similar content, this will cause Google to view your original article more highly.

36- Number of Link Exits: Linking to too many external sites in one of your articles may cause your article to be perceived as spam by Google and fall back in the rankings.

37- Multimedia : In your articles, be careful to use images, videos and other multimedia tools related to your article whenever possible. The use of multimedia is another point that Google pays attention to as a quality criterion.

38- Number of Internal Links Directed to an Article: If the number of internal links to a page of your site is more than all your other articles, this is Google's. a will indicate that your most important article is that article.

39- Quality of Internal Links Directed to an Article: The in-site links you give from your content that is currently ranked first on Google, the in-site links you give from your articles that are in the lower ranks.

40- Broken Links: Having too many broken links on your site may create the impression that your site has been abandoned in Google's eyes. For this reason, you should always investigate whether there are broken links on your site and always fix your broken links.

41- Readability Rating: Google rates your content according to its readability and this rating has an important place among Google ranking criteria. This For this reason, I strongly recommend that you do not make your sentences too long, use simple words and keep your paragraph length between 3 and 5 sentences while writing your content.

42- Affiliate Links: Including too many affiliate links in one of your articles, It may damage Google ranking.

43- HTML Errors: Having too many coding errors on your site will be perceived as a sign of weakness by Google and will negatively affect your site's ranking.

44- Domain Authority: When you publish the same article on two different sites at the same time, you can be sure that Google will give priority to the one with the highest domain authority.

45- URL Length: Long URL addresses will have a negative impact on your site's Google ranking. For this reason, it is beneficial to keep your URL length as short and clear as possible.

46- URL Path: URL addresses close to the home page have a higher chance of being ranked higher in Google.

47- Human Editors : Although it is not officially approved by Google, it is known that among the Google ranking factors, they directly affect not only Google bots but also people.

48- Content Category: When categorizing your content, be careful to associate it with a category that it is really relevant to. Placing a content under an irrelevant category will negatively affect that content's Google ranking.

49- Use of Tags: One of the most effective ways to rank higher in Google rankings is to place closely related content into micro categories. , that is, collecting them under tags.

50- Keyword Usage in the URL Address: One of the most important factors among Google ranking criteria is whether the keyword you focus on in your content is also included in the URL address of that content.

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51- URL Index: The categories in the URL index are read by Google bots and help Google have a better idea of ​​what exactly your post is about. Therefore, it is beneficial to include URL directories in your articles, as in the picture below.

52- References and Sources: As in academic level article writing, if you benefit from and share someone else's work, you should cite that article as a source, Google will approve it. It will be perceived as a quality measure.

53- List Content: Writing a content in bullet points (just like in this article) will increase the readability of the article, and therefore the time spent by visitors in your article will increase. Since Google knows this very well, it is very inclined to highlight articles written in bullet points.

54- Priority of Content in the Site Map: The priority you give to a content on your sitemap.xml page may also affect the ranking of the content.

55- Excessive Link Exit: If there are too many links on a page, this will cause confusion and distract the article from its main subject. Therefore, Google will not rank such content at the top.

56- Number of Other Keywords: It is a quality indicator for Google that your content ranks high for words that are alternatives to the keywords you focus on.

< p>57- Page Age: Although Google prefers fresh content, it always gives priority to old content that is regularly updated.

58- User-Friendly Design / Layout: When you enter a page, your focus is on it. If it goes directly to the content itself, the design layout of that page is perfect.It is possible to express it literally. That's why layout is of great importance among Google ranking criteria.

Site Level Factors

59- Unique - Original Content: If you don't bring anything new to the table, Google will not allow you to sit at that table. will never allow it.

60- Contact Page: Another point that Google will pay attention to is,  When a visitor wants to contact you, it will be how easy it is to do so.

61- Domain Reliability: Google measures the reliability of a site by how many sites it has already received links from that it considers reliable. Google always gives priority to sites it trusts in search results.

62- Content Production: Whether or not regular content is produced on a site is a Google ranking criterion that affects the ranking of all contents of that site.

63- Page. Number: Google considers the number of pages on a site as a distinguishing criterion between large and small sites. However, this criterion has a very small share in the overall evaluation.

64- Site Map: Having a site map allows Google to index your site more easily and quickly.

65- Site Uptime: Frequent closure of your site due to maintenance work or server errors will negatively affect your Google ranking. For this reason, it is of great importance that you work with the best hosting companies for hosting service.

66- Server Location: Your site's server location may affect your site's Google ranking in different geographical regions. For this reason, if your target audience is Europe, you should definitely work with a foreign hosting company serving in Europe.

67- SSL Certificate: According to Google, e-commerce sites with SSL certificates are ranked high on Google. It is an officially announced evaluation.

68- Privacy Policy:  Google considers the privacy policy as an indicator of how seriously you take your business. For this reason, whether a site has a privacy policy page or not is an important Google ranking criterion.

69- Duplicate Meta Description: If you use a single meta description for more than one of your posts, this will be perceived as stolen content by Google and your ranking will be reduced.

70- Navigation / Breadcrumb: Using visual and functional navigation within the site will allow users to get an idea of ​​exactly where they are on the site. Making your site user-friendly will always give you + points in your Google ranking.

71- Mobile Compatibility: The fact that your site is also mobile compatible and has a responsive coding is one of the indispensable factors among the Google ranking criteria. . Since many popular WordPress themes are mobile compatible, WordPress users start one step ahead.

72- Youtube: When you prepare your content not only in written form but also in video form, be careful to present it on YouTube. . It gives priority to YouTube, which is owned by Google, in the rankings.

73- Site Usability: Google evaluates the user experience of a site as a ranking criterion. So, if a site is difficult to use and navigate, has a high bounce rate, and average session duration is low, it is very difficult for this site to rank high in Google rankings.

74- Use of Search Console and Google Analytics: This By using two tools, you provide detailed statistics about your site directly to Google. Therefore, using these two tools will have a positive impact on your Google ranking.

75- Site Reputation: Creating a bad impression on sites where user experience is directly conveyed, such as Şarkıvar, will damage the reputation of your site in the eyes of Google.

Backlink Factors

76- Domain Age of the Backlink Site: In the eyes of Google, getting a backlink from an old domain is more valuable than getting a backlink from a new domain.

77- Backlink Source Source Number of Domains: Getting backlinks from source (root) domains is among the most important Google ranking criteria. Getting backlinks from source domains is one of the most important factors in determining SERP ranking.

78- C-Class IP: Make sure that the backlinks you get are not from other sites on the same server.

79- Backlink Number of Retrieved Pages: Even if they are under the same domain address, how many pages you get backlinks from in total has a very important place among the Google ranking criteria.

80- Image Sub Tag: As you know, Google bots cannot see images like humans and they cannot see images like humans. He needs to read that picture to understand what it is about. When you add an alt tag to an image, you signal to Google what that image is about. For take image tags, use the image version of Anchor text.We can say a.

81- Getting backlinks from sites with Edu and Gov extensions: Getting backlinks from sites with Edu and Gov extensions is not a factor that determines the importance of a site, but it should not be forgotten that sites with Edu and Gov extensions have a special place in the Google algorithm. required.

82- PageRank of the Backlinked Page: The PageRank of the page from which you received the backlink is one of the most important factors among the Google ranking criteria.

83- PageRank of the Backlinked Domain. ı: A link you receive from a page with a PageRank of 2 on a site with a Homepage PageRank of 3 may be worth less than a link from a page with a PageRank of 2 on a site with a Homepage PageRank of 8. In other words, the home page PageRank of the site from which you receive a backlink has an independent effect on the importance of the link.

84- Getting Backlinks from Competitors: Getting a backlink to your own article from a competitor's article that focuses on the same keyword as yours will increase your article's rival article's ranking in Google.

85- Social Backlinks: The backlinks your content receives on social media, that is, the number of shares, is an important indicator for Google ranking criteria.

86- Backlinks Received from Bad Environment: Poor quality, Getting backlinks that are considered spam by Google, contain too many links, or contain too many advertisements will negatively affect the Google ranking of your page or site.

87- Guest Posting Backlinks: These are what Google considers organic. Getting backlinks can be one of the most effective methods to move your site to the top of Google rankings.

88- Nofollow Backlinks: Just like getting a dofollow link to your site, it is also beneficial to get a nofollow link. Because Google pays great attention to the balanced dofollow / nofollow ratio of the links given to a site in terms of naturalness.

89- Backlink Distribution: If a large proportion of the backlinks you receive come from a single site, this may cause your site to be perceived as spam by Google. . The correct thing is that the backlinks received are in a natural distribution.

90- Sponsored Backlinks: If the backlinks you receive to your site are placed under sponsored links or advertisements, it will reduce the value of the backlink you receive.

91- Compatible with the Content. Backlinks: Backlinks received directly from a content, without disrupting the flow of the article and without making it felt to the reader, are the most effective backlinks you can get.

Backlinks Coming from 92-301 Pages: It is known that backlinks coming from 301 redirects lose their effect a little more than backlinks coming directly. It's a fact.

93- Backlink Text (Anchor  Text): The word or set of words from which you receive a backlink is the most effective indicator that tells Google what your linked page is about. Therefore, when getting backlinks to any of your articles, using the keyword you focus on in your article as anchor text is of great importance for your ranking.

94- Internal Linking Text (Anchor  Text): Likewise, when linking within the site. , anchor text - using the keywords you focus on in the articles you link as text will increase the quality of your links and have a positive impact on your Google ranking.

95- Backlink Title Text: The text that appears when you hold your mouse on a link for a short time, that is, the link. The title will send a signal to Google about what the link is about. For this reason, the text description you will use in your backlink title is important, even if it is weak. Even though Google does not attach much importance to the link title, it still perceives it as a signal of relevance.

96- Getting Links from Domain Addresses with Country Extensions: If the domain address from which you get a backlink contains a country extension, ornek.com.tr is within the country of the page you get the backlink from. It can lead to better rankings in searches.

97- The Place of Backlink in the Content: The backlinker you get from the beginning of a content may provide a slight advantage compared to the backlinks you get from the last part of the content.

98- Place of the Backlink on the Page: The place of the backlinks you receive within the page is of great importance. Links taken from the side panel or footer will not provide as much advantage as backlinks added to the page content.

99- The Relevance of the Site From Which the Backlink is Received to Your Site: Getting a backlink from a similar (same niche) site is from a site that writes outside the subject you focus on. It will be much more effective than getting a backlink.

100- Relevance of the Content from which the Backlink is Taken to the Content You Write: Getting a backlink from an article similar to the article you wrote will be much more effective than getting a backlink from an irrelevant or even slightly related article. .

101- Words Around the Backlink: Google also pays attention to the words around the backlink. If the backlink you receive is surrounded by positive words, (Example: content titled blog tipsIt was really quite useful. ) Your Google ranking will also be affected positively, if it is surrounded by negative words, your ranking will be negatively affected by the same logic.

102- Getting Backlinks from Sites That Include the Keyword in the Title: Links from articles containing the keyword you focus on in your Google content in the title.

103- Positive Backlink Momentum: The number of natural backlinks a site receives is directly proportional to time. As the time the site stays live increases, the number of natural backlinks it receives also increases. Of course, this increase has an average according to Google's experience. If you show an increase above this average, then you have a positive backlink momentum. Google rankings of sites with a positive backlink momentum will also show increasing, positive results. Having a positive backlink momentum directly depends on the quality of the content you write. When you write quality content, people will naturally be more likely to give backlinks to the article you write, so it will exceed the industry backlink averages and this will have a positive impact on your Google ranking.

104- Negative Backlink Momentum: The positive backlink momentum of the article written above you. Think of it as the opposite; if the quality of the content you write is low, the number of backlinks that people will naturally give to your article will be low, and thus your time-backlink average will remain below the industry, and this will be an indicator that Google will perceive your content as poor quality.

105 - Getting Backlinks from Dominant Content: Sometimes there is such quality content that it cannot be written better even if desired. Getting backlinks from content that fully covers the subject it is written about and dominates the search results will be perceived as quality by Google just because it comes from that quality content. Getting backlinks from sites known and visited by thousands of people will be more beneficial than getting backlinks from a smaller site.

107- Getting Backlinks from Wikipedia: Even though the links in Wikipedia are nofollow links. Considering the fact that Google also follows nofollow links, it will be quite beneficial for your site ranking. After all, Wikipedia is one of the sites that Google trusts.

108- Sentences Around the Backlink: The sentences around the backlink give a signal to Google about what the backlinked page is about.< /p>

109- Backlink Age: As the age of the backlink increases, its effect will increase in direct proportion.

110- Getting Links from Front vs. Real Sites: Sometimes people just want to increase the number of backlinks received and improve their Google rankings. In order to get to a good place, many people try to provide links to their articles through front blogs. If you are one of them, I strongly recommend that you abandon such methods immediately. Because Google is an artificial intelligence that has the intelligence and experience to understand this.

111- Natural Backlink Profile: The backlinks your site receives are generally from authoritative, high PR sites and they are not spam, so Google will rank your site well. It will allow you to be seen as having a backlink profile.

112- Mutual Backlinks: If you exchange more backlinks with other sites than necessary, this will generally have a negative impact on your site's Google ranking.

113- Site Backlinks Created by the Owner: Google can understand whether a backlink is created by the site owner or not. They know that a link on WordPress.com is different from a user comment on the page.

114- Schema.org Microformats: Content that uses microformats ranks higher on Google than content that does not.

115- DMOZ Registration: Sites with DMOZ registration have more credibility in the eyes of Google than those without.

116- Backlink Reliability: The reliability of the site that gives a backlink to your site in the eyes of Google is a determining factor in the reliability of your site in the eyes of Google. factor.

117- Forum Profile Backlinks: This backlink management, which is very common in Turkey, that is, giving backlinks to your site in the profiles you create in the forums, may harm your site rather than benefit it, contrary to what you think. As you say, you add your site as a link to your profile. When you play an active role in the forum, that is, when you reply to many topics, the link to your site will appear on many pages indexed by Google, and after a while, when the number of these links, that is, the number of your messages, increases, these links will begin to be perceived as spam by Google.

118- Length of Backlinking Content: Getting a backlink from a 1000-word content requires 500It is generally more valuable than getting a link from a word-long article.

119- Quality of Backlinking Content: Getting backlinks from content that is poor in terms of quality, while multimedia is based on getting links from enriched, long, highly readable and highly interactive content, for your Google ranking. It will be much less effective.

120- Sitewide Backlinks: If the backlink you receive appears on the side panel, bottom or top of a site, that is, on all pages of that site, Google will recognize this as only a single backlink, not hundreds. It will be counted as.

121- Organic Hit/Impression Rate Received through a Keyword: If your page has a high hit/impression rate for a keyword, that page will rank higher in that keyword ranking.

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122- Organic Hit/Impression Rate for All Keywords: If the hit/impression rate of a site or page is higher than other sites, this indicates that the interaction of that site is high. High interaction is a factor that will reflect positively on Google rankings.

123- Bounce Rate: Although the average bounce rate of a site is not a direct Google ranking criterion, Google will use this rate to measure user experience. A low bounce rate indicates that the user experience is positively high. Since Google gives priority to sites with high user experience, you can have a positive impact on your Google ranking by reducing the bounce rate.

124- Direct Traffic: If a very high percentage of the total traffic you receive is direct traffic, that is, your visitors to your site. If you enter directly by typing your domain address in the address bar without using any search engine, this will show Google that your site left a mark on the visitor, that it was successful in settling in their subconscious and provided permanence, and therefore your Google rankings will be positively affected.

< p>125- Repeat Traffic: If most of the traffic your site receives consists of repeat visitors, this will show Google that you have created a good impression on your visitor.

126- Bookmarked Pages in Chrome: If any article you write is added to favorites / bookmarked by your visitors in the Chrome browser, this will show Google that your visitors find your article valuable.

127- Google Toolbar Data: It uses the data obtained from the Google Toolbar extension according to the ranking criteria.

128- Number of Comments: The number of comments a content receives indicates to Google that that content has high user interaction.

129- Average Time Spent on Your Site: Search results of Google visitors They attach great importance to the average time they spend on a content they browse. If your visitors spend a lot of time on your content, this will be positively reflected in your Google rankings. If you want to increase the time your visitors spend on your site, you can easily do this by following my article titled Increasing the average session time.

130- Freshness: Google has freshness in some logos. / gives priority to up-to-date content.

131- Diversity: Keywords with unknown meanings may appear in search results for different meanings.

132- User Internet History: If a user frequently visits a site. If the site has content on another keyword searched by the same user, it will rank higher than its normal ranking in that user's search result.

133- User Search History: If a user searches for "criticism" and then " If someone searches for "book", Google shows book reviews in the search results.

134- Geographic Targeting: Google gives priority to sites with country extensions and a local IP address in domestic searches.

135- Safe Search: For users who have the Google safe search option turned on, searches made with slang, swearing or adult content will not yield results.

136- Google Plus Frames: If the keyword you search contains an article by an author you have added to Google frameworks, that article will only be searched. It ranks high for your search.

137- DMCA Complaints: Google lowers the rankings of sites with DMCA complaints. 138- Image Ranking Results: Google usually  It uses our visual organic ranking within Google image search results.

Social Factors

138- Number of Tweets: Like backlinks, the number of tweets your content receives has an important place among Google ranking criteria.< /p>

139- Tweets from Phenomenal Twitter Accounts: In the eyes of Google, it is more effective for your content to receive a tweet from a phenomenon, an account with thousands of followers, than a tweet from a newly opened account or a few followers.

140 - Number of Facebook Likes: Google has many Facebook Likes.Although k cannot see his account for privacy reasons, the number of likes a content receives is taken into consideration as a ranking criterion, although it is not very effective.

141- Number of Facebook Shares: In the eyes of Google, a content being shared on Facebook is more valuable than receiving likes. . Facebook shares are more effective ranking criteria than likes.

142- Phenomenal Facebook Accounts: Just like Twitter, in the eyes of Google, a content of yours is liked or shared by a phenomenon, an account with thousands of followers,  It is more effective than getting likes or shares from a newly opened account or with a small number of followers.

143- Pinterest Pins: Google also considers Pinterest, one of the most effective social media platforms where all its contents are completely public, as an important ranking criterion.

144- Number of Google+1: Although it is not officially announced, the number of Google+1 a content receives plays a very effective role in the Google ranking of the content. For this reason, among the social sharing buttons under all my contents on my blog, Google +1 has a special place.

145- Phenomenal Google+ Accounts: Likewise, as on Twitter and Facebook, Google gives more value to the content shared by phenomenon accounts on its social media platform.

< p>146- Google Authorship: Even though Google has put an end to Authorship, it still evaluates approved Google profiles as a ranking criterion.

Brand Factors

147- Brand Name Anchor Text: You Receive If the anchor text of the backlinks is formed directly in the name of your site, such as "wpmavi", it will send a signal to Google that you are on the path to branding.

148- Brand Searches: If a potential visitor searches for something on Google directly with the name of your site, this It will be perceived as a branding signal by Google.

149- Sites with a Facebook Page and Followers: Google sees websites having a Facebook page and a certain number of followers as a branding signal.

150- Twitter Page. and Sites with Followers: Google sees a website's Twitter page and a certain number of followers as a branding signal.

151- Company's Official Linkedin Page: Many branded companies have official Linkedin pages.

152- Employee List on the Official LinkedIn Page: If a company's employees  If their Linkedin page indicates the company they work for, Google perceives this as a branding signal.

153- Legitimate Social Media Accounts: Having a social media account with 10,000 followers, having 2 posts and thousands of interactions and #mentions. It is a factor that makes a difference between Google ranking criteria.

154- Mention of Name Without Giving a Backlink: If your site's mention is shared on other sites without giving a link, this will be perceived as a branding signal by Google.

155- Number of RSS Subscribers: Google's feedburner will of course be one of the tools Google will use when evaluating a site. Your number of RSS subscribers will also be perceived as a branding signal by Google.

156- Specifying Your Company Address in Google+ Bookmarking: An official company is required by law to have a company address. You can be sure that Google will check this too.

157- Whether the Site is a Tax-Paying Business: Another point that Google will check as a branding signal is whether the site is affiliated with a tax-paying company. On-Site Spam Factors

158- Giving Backlinks to Sites with Bad Impressions: Giving backlinks to sites that sell medicines or loans with interest may harm your site's Google ranking.

159- Popup and Distracting Ads: Although popups are popular, their use may create a perception of low quality in the eyes of Google.

160- Excessive SEO Optimization: For SEO Compatible article writing, you need to follow certain SEO criteria, but this Incorrect application of the criteria may make your article perceived as spam rather than being SEO compatible. The number of keywords you use when writing your content should be in a certain proportion to the total number of words of your article, not to overwhelm your content with title effects, etc. You should pay attention to factors such as: Of course, the easiest way to do this is to use the SEO by Yoast plugin.

161- Advertisements on the Page: One of the biggest mistakes you will make for your site's Google ranking is to place ads at the top of your page.< /p>

162- Affiliate Links: It is obvious that Google does not like content written for affiliate purposes. However, these affiliate links do not prevent your content from ranking at the top of Google. Only Google subjects such content to extra scrutiny.

163- Automatically Generated Content: If GoogleIf you understand that the contents are automatically created by robots, not humans, you can say goodbye to ranking high on Google with those contents.

164- Marking the IP Address as Spam: If an IP address belonging to your server is marked as spam, the same server All sites on it will be treated as spam. 165- Spamming the Meta Description: If you are writing a Meta description for one of your contents, make sure that the description you include in that meta content is a description that completely summarizes your content. If you fill your meta description just to fill in a sufficient number of characters and you focus on it. If you do so using the keyword, this may be perceived as spam by Google.

Off-Site Spam Factors

165- Unusual Backlink Acquisition: If your site has received a total of 5 backlinks in the last 1 month and then the last 1 If it has received 5 more backlinks within an hour, this will cause Google to suspect that you have used different methods to get backlinks.

166- Too Many Low Quality Backlinks: Too many backlinks from forum profiles or blog comments, It may be perceived as spam by Google.

167- Relevance of the Site from Which Backlinks Are Received to Your Site: Getting many backlinks from sites that write on topics completely unrelated to your site, other than the niche you focus on, may be perceived as spam by Google. Therefore, backlinks sold in forums I strongly recommend that you stay away from getting backlinks from packages or sites outside your niche.

168- Links from the Same IP Address: Getting too many backlinks from other sites on the same server may be perceived as spam by Google. For this reason, I recommend that you stay away from creating front blogs and trying to link to your main site.

169- Selling Backlinks: Marketing paid backlinks, if understood, will definitely have a negative impact on your site's Google ranking. p>