The good news is that search engines are actually pretty easy to understand. We may not know every single factor (out of a hundred or a thousand), but we don't need to. To please Google, rank higher, and bring in more website traffic. I'll break it down to the basics with a simple method. But first, I'll explain how Google's search engine actually works.

How do search engines crawl the internet?

These are little automatic searches that keep the net for all new information. They are programs or bots. They will take notes on your website, down to the text on each page, to find out who you are, what you do, and who might be interested in finding you. But  It's no small feat to think that there are anywhere from 300-500 new web pages every minute of the day. So the first big challenge is  It's finding new data, recording what it's about, and then storing that information in a database. Google's next job is to figure out how to best match and display the information in the database when it types a search query.

Scaling is again becoming an issue, though. Google now processes more than two trillion searches a year. This was just one billion a year in 1999, a volume increase of roughly 199,900% in the last seventeen years! Therefore, the information in the database needs to be properly categorized, rearranged, and displayed in less than a second after someone waits. And that's where time comes in. is the essence. According to Marissa Mayer, who has worked at Google for over a decade, Speed ​​wins. When they sped up the time it took for the Google Maps homepage to load (by reducing its size), she reported that traffic increased by 10% within seven days and 25% after a few weeks.< /p>

Google won the search engine race then:   

Find and save more information   

Get more accurate results   

And do these two tasks faster than other engines

One of the reasons that caused Google to skip all these issues from the beginning was the accuracy of its results. The information it showed was much better than other search engines. When you type something into Google, a  It means you are waiting for something. A simple answer like the weather in your city or “How does Google's search engine really work?” Like, it might be a little more complicated. Google's results answered these queries better than other alternatives at the time. Information was the best of the best. And this breakthrough came from an early theory that Google's co-founders actually studied at university.

Why are links important?

Google's co-founders studied at Stanford University in 1998. They also published a paper titled “PageRank Citation Ranking: Ordering on the Web.” Academic papers are generally ranked by the number of citations an article has received. The more they received, the more authoritative they were considered to be on that subject. Google co-founders Larry Page and Sergey Brin wanted to apply the same “rating” system to web information. They used it as a proxy to vote retrospectively . 

The more a page is linked, the more it is perceived to be about that topic. Of course, they didn't just look at the number of links. They also affected quality by considering who made the link. For example, if you received two links from two different websites, the one with more 'authority' on a topic will be more valuable. Also  They also took into consideration relevance to better measure the quality of a link. Now, before we go any further, please understand that we are talking about concepts that are more than a decade old. Therefore, to find exactly what you want, Google must use several different factors.

Google can bring together these random pieces of data. It's like a bunch of puzzle pieces suddenly coming together. Now Google knows what kind of “engineer salaries” to show you, even though you don’t explicitly ask for “software engineer salaries.” This is also how Google now answers your questions before you ask them. However, the local results below the ads assume you're asking "where to get pizza." En  The Knowledge Graph on the right serves up just about every fact and figure about pizza imaginable. RankBrain can process and filter all of this data to give you answers before you ask.

Tweak your search (like this one for “pizza shack”) and the search engine results page (SERP) changes with the new information. Now you know how Google's search engine really works. While you don't need to be an expert, understanding basics like these can help you better understand how to give your prospects exactly what they want (thus getting better rankings and more traffic). Here are a few of the big things to look out for.

Higher rank:

Solving people's problems People type their search strings into Google to find an answer to the question they are facing.

If they are looking for an answer, they have a question.

And if they have a question, they have a problem. It means.

So your real job is to solve someone's problem.

In theory, it's really that simple. If you solve someone's problem better than anyone else, you'll get better rankings and more traffic. Let's look at a few examples so you can see exactly how this works in real life. Next is an Instant Answer box with step-by-step instructions that Google believes has helped other people . So you can start fixing your sink without ever leaving this page!

Otherwise, below are questions other people frequently ask (with answers). This all begs the question: How do you create something that can help solve a user's problem? “Keyword density” was an old school tactic that was once relevant when Google's algorithm was stupid and static. But today with RankBrain, Google has become a borderline genius. So repeating keyword stuffing like 1999 can only hurt you in the long run.

And as you can see, this is a terrible “answer” or “solution” to someone's problem. Having said that, there are a few places on a page you want to pay particular attention to. For example, the Title Tag and Meta Description are what this page is about. These are the two elements that will appear in a SERP as someone types in their query.

It only makes sense, then, that you should use the main topic in these areas so everyone can see exactly what your page is discussing. knows.

Conclusion

Google's search engine is one of the most complex technologies in the world. It has a mind-blowing amount of data at lightning speeds to give people exactly what they're looking for and when they want it. There's a good reason why Google's advertising attracts 78% of all search ad revenue. But when you boil it all down to the basics, search engines are pretty easy to understand. They're just trying to help people find what they're looking for. People use Google to find answers and solutions. They have something at the top of their minds and want to find an answer that will help them get on with their day. Google does this better than anyone else, pulling data from all sorts of places to determine exactly what you're looking for, specifically what you're looking for!