We have often heard concepts such as competition rate analysis, word competition, competition rate measurement test. Especially if you are working with an SEO expert; One of the most basic concepts is competition ratio analysis. Because it is among the first factors to be considered at the beginning of the project.

What is competition rate analysis,

How is competition rate analysis done? We will try to answer the questions. What is the Competition Rate? Competition rate analysis; We can say that it is the degree of difficulty that site owners create on keywords. Regardless of sector, location, or website, each keyword has a certain competition rate. The fact that this rate is low is logically beneficial to us. However, it will not mean anything if we achieve success on a word that has a low competition rate but is searched less or not at all by users.

To give an example of logic from our daily life; It is more enjoyable to swim in the sea, which is clean and not crowded with people. It will not be beneficial for anyone to swim in a crowded and dirty sea. Therefore, the strategy we will create is to focus on words that are clean and that people have not yet discovered or that are easier to compete with; It will positively affect the performance of the site.

Create a Strategy

The most important element in SEO service is, of course, the right keyword selection. During the keyword determination phase, you need to choose between words by taking into account the competition rate analysis section. Regardless of Adwords or SEO, you need to control your budget by analyzing the competition rate. At the same time, it is essential to check your work over and over again, always keeping your competitors in mind.

Be sure to look at the pages that appear in the keyword results. You should definitely take a look at the keyword density you have determined on rival sites. Evaluate the variations of the target words.

Competition Rate Analysis

We cannot fully trust the SEO tools created to analyze the competition rate. For this reason, we would like to share with you the methods we have gained through experience and approved by Google.

Total Pages in the Index:

We can make a little logic based on the total result number returned on Google. So, one of the options among the variations is to find the answer to the question of how many pages have been added to the index for the keyword or how many results are returned.

Ads Created for the Target Word:

Assessing the situation on a sectoral basis will help you Always one step ahead. You can certainly form your opinion through the created advertisements to examine the state of the industry in real time. If many companies advertise on the target word, then the keyword is popular and you can achieve healthy returns in conversion rates.

Keyword Density within the Site:

The content of the websites found in the first page results. You can check the target keyword density by visiting Although articles are shared about the percentage of times a keyword is mentioned, some websites can even exceed this rate and appear on the first pages. To explain it with an example: No one is waiting at a red light on an empty road. In this case, if you wait at the red light; you will lose time. You need to travel with the cars passing the red light and continue quickly until the second traffic light.