Web Design, Search engine optimization (SEO) is the process of influencing the online visibility of a website or a web page from a web search engine with free results.

What is the purpose?

Search results The aim is to rank higher on the page and be among those searched more frequently. These visitors can then be converted into customers.

SEO is different from local search engine optimization;  because  It is focused on optimizing a business's online presence so that its web pages are displayed by search engines when a user enters a local search for their product or service. It focuses more on national or international searches instead of the old one.

As an internet marketing strategy, SEO focuses on how search engines work, determining search engine behavior  are programmed computer algorithms.

It considers what users are looking for, the actual search terms or keywords typed into search engines, and which search engines are preferred by the target audience.

Optimizing a website involves both specific It may include editing content, adding content, making HTML and associated coding to increase its relevance to keywords and to remove obstacles to the indexing activities of search engines.

History of SEO:

Webmasters  and web designers began optimizing websites for search engines in the mid-1990s.

Jason Gambert describes the Trademark Office in SEO as SEO is not a “marketing service” but a “service” that involves manipulating keywords. By convincing that it is a process  He attempted to trademark the term SEO.

Early versions of search algorithms relied on webmaster-provided information, such as the keyword meta tag or index files in engines like ALIWEB.

Meta tags provide a guide to the content of each page. provides.  However, its metadata for indexing pages is less than reliable  It has been observed that this is because the webmaster's choice of keywords in the meta tag may be an inaccurate representation of the actual content of the site.

Incorrect, incomplete and inconsistent data in meta tags can cause pages to rank for irrelevant searches.

< p>Web design attempts to rank some features in a page's HTML source well in search engines.

In 1997, search engine designers noticed that webmasters made efforts to rank well in search engines, and some webmasters tried to rank pages well in search engines. He realized that by stuffing it with excessive or irrelevant keywords, he was even changing his ranking in search results.