1. Don't force your visitors. Let visitors to your site decide for themselves what they want to read. Visitors to your website want to be in control while browsing. For this reason, pop-up windows and advertising links will distract your visitors by making your website less user-friendly, and may even cause your visitors to leave your site early.

2. Beware of advertising frenzy. Don't worry about your website's advertising revenues. Visitors to your website form an opinion about your website within seconds that will remain unchanged for a long time. For this reason, a website overflowing with ads will have a negative impact on visitors and a feeling of being exploited. Make sure that the content richness of your website is not less than x4 compared to the distribution of your ads, if any.

3. Be a reference, a source of information. The main thing that internet users look for in a website is detailed and easily understandable information on generic topics such as products, services, education or health. Sharing your expertise and/or experiences on your website emphasizes that you are different from other sites and that your content is more valuable.

4. Create your own line. Do not copy content used by other sites. Be absolutely original. This will make your site and the information it contains up-to-date and unique, and will play an important role in being easily found in keywords, as you have a site with valuable content for search engines. Apart from this, even an original comment you add to the existing news can mean unique content.

5. Apply standards. Standards can often seem annoying. However, it should not be forgotten that complying with the standards will allow you to easily overcome the problems you will experience in the future, and codes written in accordance with web standards will increase your chances of reaching people who use different internet browsers and even different versions of them.

6. Be clear and user-friendly. Communicate to your visitors on your website as clearly and concisely as you can. Always keep in mind that you have a limited time of seconds to impress those who visit your site. It is important to be user-friendly and clearly present what your visitors can find on your website and where.

7. Base your designs on the Internet Explorer browser: It may be a dinosaur, but make sure your site design is not based on other different internet browsers and specific screen resolutions that are not common. Love it or hate it, but Internet Explorer is still used by approximately 85% of today's Internet users because it comes with their operating systems. The fact that your site displays properly and error-free in the current IE version means that it will appear error-free and correct in almost all other browsers.

8. Content is everything: The most successful websites today are those that offer new and useful information to their visitors. In the vast sea we call the Internet, there are actually millions of websites that are useless and offer duplicate information. The decision you make here will be whether to become one of these sites or stand out and gain a loyal visitor base with useful, successful content.

9. SEO, also known as search engine optimization. If you want your website to achieve its purpose, pay attention to search engine optimization instead of focusing on keywords. No one can stand in the way of good search engine optimization combined with quality content. Your website, which always has up-to-date and sought-after content, will naturally be at the top of the search engine results.

10. Share your content and services naturally: Sharing naturally is possible by targeting the audience that is truly interested in your content and services. Do not use spam mail and spam or pop-up ads.

11. Communication and stability of communication. Respond to forms received on your website or e-mails sent to you without delay. Responding quickly and personally to your visitors who try to communicate via e-mail creates a positive impression about your site, and if you are a commercial enterprise, it shows that you are business ethical and reliable. Avoid using cold and impersonal autoresponders. Make your visitors feel that they are special and that you care about them.

12. Use social media correctly. Although it is possible to gain new customers and visitors by publishing your content and products on social media, the important thing is to turn these visitors into addicted users to your website. That's why when choosing your social media account names, make sure that they are the same as your website name. This is especially important in terms of awareness and branding.

13.Establish new and permanent connections. Establishing good relationships with known and popular sites or forums and being a known person on such sites will increase the likelihood of your site becoming a well-known site.

14. Make your website fit for purpose. Prepare your website for your users, not for yourself. In your website design and content, keep users' requests and suggestions ahead of your own desires and dreams. Remember that you are preparing the site to reach them.

15. Pay attention to the aesthetics of your website. Content and information are important, but so is the design beauty of your site. Today, with the development of programming languages ​​and CMS software, you can beautify the visual design of your site by using CSS.